Consumer Nationalism and Barr's Irn-Bru in Scotland EPUB
by David Leishman
Part of the Consumption and Public Life series
EPUB
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This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
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- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:01/10/2020
- Category:
- ISBN:9783030533823
Other Formats
- Paperback / softback from £34.04
Information
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Download Now
- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:01/10/2020
- Category:
- ISBN:9783030533823
