Proximity Marketing : Converging Community, Consciousness, and Consumption
Rajagopal
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Rebuilding Entrepreneurship at the Grassroots : Converging Divergent Factors of Society and Economy
Rajagopal
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Sustainable Growth in Global Markets : Strategic Choices and Managerial Implications
Rajagopal
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Innovative Business Projects : Breaking Complexities, Building Performance, Volume One: Fundamentals and Project Environment
Rajagopal
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The Business Design Cube : Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Rajagopal
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Evolving With Inclusive Business in Emerging Markets : Managing the New Bottom Line
Rajagopal
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Transgenerational Marketing : Evolution, Expansion, and Experience
Rajagopal
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Sustainable Businesses in Developing Economies : Socio-Economic and Governance Perspectives
Rajagopal
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Crowd-Based Business Models : Using Collective Intelligence for Market Competitiveness
Rajagopal
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior
Rajagopal
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Challenge-Based Learning, Research, and Innovation : Leveraging Industry, Government, and Society
Arturo Molina
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Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making
Rajagopal
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Competitive Branding Strategies : Managing Performance in Emerging Markets
Rajagopal
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Business Dynamics in North America : Analysis of Spatial and Temporal Trade Patterns
Rajagopal
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Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management
Rajagopal
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Qualitative Marketing Research : Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
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Market Entropy : How to Manage Chaos and Uncertainty for Improving Organizational Performance
Rajagopal
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