Marketing Due Diligence : Reconnecting Strategy to Share Price
Malcolm McDonald
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Marketing in a Nutshell : Key Concepts for Non-specialists
Mike Meldrum
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Marketing Due Diligence : Reconnecting Strategy to Share Price
Malcolm McDonald
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Market Segmentation : How to do it, how to profit from it
Malcolm McDonald
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Marketing Plans : How to prepare them, how to use them
Malcolm McDonald
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Marketing Plans for Service Businesses : A Complete Guide
Malcolm McDonald
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Marketing Plans : How to prepare them, how to use them
Malcolm McDonald
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Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Malcolm McDonald
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Marketing Navigation : How to keep your marketing plan on course to implementation success
Edmund (Director and co-founder of Market2win Ltd) Bradford
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Marketing and Finance : Creating Shareholder Value
Malcolm McDonald
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Marketing Plans : How to prepare them, how to profit from them
Malcolm McDonald
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