Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Co-Creation, Innovation and New Service Development : The Case of Videogames Industry
Jedrzej Czarnota
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Analyzing Music in Advertising : Television Commercials and Consumer Choice
Nicolai Graakjaer
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Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Ann-Marie Kennedy
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Ann-Marie Kennedy
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Death in a Consumer Culture
Susan Dobscha
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham Roberts
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Ann-Marie Kennedy
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Imagining Marketing : Art, Aesthetics and the Avant-Garde
Stephen Brown
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris (Royal Holloway, University of London, UK) Hackley
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Managing Service Firms : The Power of Managerial Marketing
Per Skalen
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Explorations in Consumer Culture Theory
John F. Sherry
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Beyond the Consumption Bubble
Karin Ekstrom
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Generation Y in Consumer and Labour Markets
Anders, Ph.D. Parment
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