The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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Chaotics : The Business of Managing and Marketing in the Age of Turbulence
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler
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Principles of Marketing, An Asian Perspective
Philip Kotler
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Principles of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
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Winning At Innovation : The A-to-F Model
Philip Kotler
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Democracy in Decline : Rebuilding its Future
Philip Kotler
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Strategic Marketing for Non-Profit Organisations : Pearson New International Edition
Alan Andreasen
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B2B Brand Management
Philip Kotler
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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