Advertising PDF
by Iain MacRury
Part of the Routledge Introductions to Media and Communications series
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Description
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
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- Format:PDF
- Pages:336 pages
- Publisher:Taylor and Francis
- Publication Date:19/12/2008
- Category:
- ISBN:9780203493199
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Information
-
Download Now
- Format:PDF
- Pages:336 pages
- Publisher:Taylor and Francis
- Publication Date:19/12/2008
- Category:
- ISBN:9780203493199
