Playing to Win : How Strategy Really Works
A.G. Lafley
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B2B Brand Management
Philip Kotler
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A New Way to Think : Your Guide to Superior Management Effectiveness
Roger L. Martin
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Creating Great Choices : A Leader's Guide to Integrative Thinking
Jennifer Riel
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Marketing Management : European Edition
Philip Kotler
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Design of Business : Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
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The Opposable Mind : How Successful Leaders Win Through Integrative Thinking
Roger L. Martin
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Getting Beyond Better : How Social Entrepreneurship Works
Roger L. Martin
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When More Is Not Better : Overcoming America's Obsession with Economic Efficiency
Roger L. Martin
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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