Social Marketing : Behavior Change for Good
Nancy R. Lee
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B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Marketing Management, Global Edition
Philip Kotler
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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Principles of Marketing, Global Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Marketing Management, An Asian Perspective
Philip Kotler
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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