Marketing Management
Philip Kotler
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Return on Investment in Training and Performance Improvement Programs
Patricia Pulliam Phillips
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Return on Investment in Training and Performance Improvement Programs
Patricia Pulliam Phillips
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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The Human Resources Scorecard
Jack J. Phillips
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Managing Employee Retention
Jack J. Phillips
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The Project Management Scorecard
Jack J. Phillips
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The ROI Fieldbook
Patricia Phillips
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The ROI Fieldbook
Patricia Phillips
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Encouraging Recruiter Achievement : A Recent History of Recruiter Incentive Programs
Carole Oken
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Separation and Retirement Incentives in the Civil Service : A Comparison of the Federal Employees Retirement System and the Civil Service Retirement System
Beth J. Asch
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Air Force Compensation : Considering Some Options
James Hosek
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Learning About Quality : How the Quality of Military Personnel is Revealed Over Time
James Hosek
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Attracting the Best : How the Military Competes for Information Technology Personnel MG-108-OSD
James Hosek
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Recruiting Minorities : What Explains Recent Trends in the Army and Navy?
Beth J. Asch
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Cash Incentives and Military Enlistment, Attrition, and Reenlistment
Beth J. Asch
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An Analysis of the Incidence of Recruiter Irregularities
Beth J. Asch
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Effects of Bonuses on Active Component Reenlistment versus Prior Service Enlistment in the Selected Reserve
James Hosek
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