Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Comparative Corporate Governance : A Research Overview
Thomas Clarke
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Sustainability Marketing : New directions and practices
Rishi Raj (Guru Nanak Dev University, India) Sharma
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From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
Rodolphe (HEC Paris, France) Durrand
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Lean CX : How to Differentiate at Low Cost and Least Risk
Robert Dew
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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The Routledge Handbook of Catalysts for a Sustainable Circular Economy
Hanna Lehtimaki
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Vincent (Universite Libre de Bruxelles, Belgium.) Mabillard
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Leading the Listening Organisation : Creating Organisations that Flourish
Mike Pounsford
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Business Ethics : Methods, Theories, and Application
Christian U. Becker
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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From Human-Centered Design to Human-Centered Society : Creatively Balancing Business Innovation and Societal Exploitation
William B. Rouse
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Knowledge Management, Organisational Learning and Sustainability in Tourism
Aurora (Universidad Politecnica de Cartagena, Spai Martiinez-Martinez
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Management in the MENA Region
Pawan Budhwar
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Business School Research : Excellence, Academic Quality and Positive Impact
Eric Cornuel
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Busting Silos : How Snowflake Unites Sales and Marketing to Win its Best Customers
Hillary Carpio
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Sales Management : A Research Overview
Kenneth (University of East Anglia, UK) Le Meunier-FitzHugh
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Digital Pricing Strategy : Capturing Value from Digital Innovations
Stephan M. Liozu
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa (University of Salerno, Italy) Cuomo
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