Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur
Heiko Hosomi Spitzeck
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Airline Marketing and Management
Stephen Shaw
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Truth, Lies, and Advertising : The Art of Account Planning
Jon Steel
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Simon Kingsnorth
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Safety-II in Practice : Developing the Resilience Potentials
Erik (University of Southern Denmark) Hollnagel
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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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Product Leadership
Richard Banfield
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Data Science for Supply Chain Forecasting
Nicolas Vandeput
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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
Douglas (Founding Partner of The Cultural Strategy Group, New Yo Holt
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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth
Tim Calkins
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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The Digital Marketing Handbook : Deliver Powerful Digital Campaigns
Simon Kingsnorth
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Malcolm McDonald on Key Account Management
Malcolm McDonald
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Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World
Chuck Hemann
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The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Ian (The Digital Marketing Institute) Dodson
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt
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Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
Lazar Dzamic
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Communicating with the Multicultural Consumer : Theoretical and Practical Perspectives
Barbara Mueller
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