Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Marketing Plans : How to prepare them, how to profit from them
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Marketing Planning for Services
Adrian Payne
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Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Malcolm McDonald
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Marketing Plans : How to prepare them, how to profit from them
Malcolm McDonald
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Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Malcolm McDonald
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Key Account Plans
Lynette Ryals
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Marketing Planning for Services
Adrian Payne
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Oekologieorientierte Profilierung im vertikalen Marketing : dargestellt am Beispiel der Elektrobranche
Ceyp Michael Ceyp
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Vertikale Vertriebskooperationen in der Bekleidungswirtschaft : Eine Analyse innovativer Distributionskonzepte US-amerikanischer und deutscher Bekleidungshersteller
Dworak Susanne Dworak
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Management von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Implementierung von Ruecknahme- und Recyclingsystemen bei Gebrauchsguetern
Giesen-Netzer Irene Giesen-Netzer
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Qualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Qualitaetsmanagement in Dienstleistungscentern : Konzeption und typenspezifische Ausgestaltung unter besonderer Beruecksichtigung von Verkehrsflughaefen
Birkelbach Ralf Birkelbach
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Computergestuetzte Warenkorbanalyse : Dargestellt auf der Grundlage von Scanningdaten des Lebensmitteleinzelhandels unter besonderer Beruecksichtigung einer selbsterstellten Analysesoftware
Fischer Thomas Fischer
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