Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Strategic Market Management : Global Perspectives
David A. (University of California, Berkeley) Aaker
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Purchasing and Supply Chain Management : A Sustainability Perspective
Thomas Johnsen
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Sustainability Accounting and Accountability
Matias Laine
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Business to Business Marketing Management : A Global Perspective
Alan Zimmerman
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Digital Marketing : A Practical Approach
Alan Charlesworth
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Sport Brands
Patrick Bouchet
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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International Marketing : Strategy development and implementation
Carl Arthur Solberg
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Responsible Leadership
Nicola Pless
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Marketing Strategy for the Creative and Cultural Industries
Bonita (Lycoming College, USA) Kolb
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Strategic Integrated Marketing Communications
Larry (Larry Percy Consulting, USA) Percy
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Developing Data Migrations and Integrations with Salesforce : Patterns and Best Practices
David Masri
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