Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Keith (Aston University) Glanfield
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Retail Marketing Management : The 5 Es of Retailing
Dhruv (Babson College, USA) Grewal
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Developing Data Migrations and Integrations with Salesforce : Patterns and Best Practices
David Masri
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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Stakeholder Management and Social Responsibility : Concepts, Approaches and Tools in the Covid Context
Ovidiu (Bucharest University of Economic Studies, Romania) Nicolescu
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Digital Pricing Strategy : Capturing Value from Digital Innovations
Stephan M. Liozu
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Sustainable Finance Fundamentals
Carlos Vargas
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Music, Business and Peacebuilding
Constance Cook (Indiana University Jacobs School of Music, USA) Glen
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The Future of Entrepreneurship in Africa : Cross-Sectoral Perspectives Post COVID-19
Robert Hinson
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Managing Community Resettlement : Putting Livelihoods First
Robert Gerrits
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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International HRM and Development in Emerging Market Multinationals
Paresha (Waikato University, New Zealand) Sinha
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The Routledge Companion to International Hospitality Management
Marco A. Gardini
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The Routledge Companion to Corporate Social Responsibility
Thomas Maak
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Marketing Research With R And Python
Howard Pong-yuen (Chinese University Of Hong Kong, Hong Kong) Lam
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Strategic Market Management
David A. (University of California, Berkeley) Aaker
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International Marketing
Stanley Paliwoda
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Understanding Customers
Chris Rice
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Quantitative Analysis in Marketing Management
Luiz Moutinho
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Cause Related Marketing
Sue Adkins
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Marketing Logistics
Martin Christopher
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