HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Wollenstein Stefan Wollenstein
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Add to BasketHBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Ceyp Michael Ceyp
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Dworak Susanne Dworak
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Add to BasketManagement von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Add to BasketImplementierung von Ruecknahme- und Recyclingsystemen bei Gebrauchsguetern
Giesen-Netzer Irene Giesen-Netzer
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Add to BasketQualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Add to BasketErfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Birkelbach Ralf Birkelbach
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Fischer Thomas Fischer
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Add to BasketTelefonieren zum Nulltarif und unlauterer Wettbewerb : Die 0130-Rufnummer als Marketinginstrument aus wettbewerbsrechtlicher Sicht
Lohaus Ulrich Lohaus
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Muller Nikolaus Muller
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Add to BasketDie Grohandelsgestuetzte Handwerkerkooperation (GHK) : Grundlagen der inhaltlichen und organisatorischen Gestaltung am Beispiel von Holzfachgrohaendlern
Grote Christoph Grote
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Add to Basket«Value-Added Services» als Profilierungsinstrument im Wettbewerb : Analyse, Generierung und Bewertung
Laakmann Kai Laakmann
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