Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Aaron C.T. (Loughborough University London, UK) Smith
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Doug MacKie
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Auditing Transformation : Regulation, Digitalisation and Sustainability
Jan Marton
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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Robert Kudlak
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Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Alessia (Pine Bridge Investments, NY, United States) Falsarone
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Ayantunji (University of East London, UK) Gbadamosi
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Harry Lehmann
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Federica Carlotto
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Carl Arthur Solberg
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Sheila Cannon
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Gary Warnaby
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Steven Hadley
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Add to BasketAn Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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