Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior, Global Edition
Michael Solomon
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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International Marketing Research : A Transformative Approach
V. Kumar
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Storytelling in Marketing and Brand Communications
S M A Moin
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Place Marketing and Temporality
Gary Warnaby
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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