Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Premium by Design : How to Understand, Design and Market High End Products
Marco Bevolo
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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