Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Project Management for Book Publishers : The Programs and Workflows Behind Making Books and Digital Products
John Rodzvilla
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur
Heiko Hosomi Spitzeck
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Pandemic to Endemic : Propositions for the Future
Rajiv Divekar
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Degrowth, Depth and Hope in Sustainable Business : Reflections from Denmark, Finland and Sweden
Iana Nesterova
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Uncover Your Message : The 3-Step Process for Presenting Your Ideas Effectively and Persuasively, Globally and Locally
Natsuyo N. Lipschutz
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Keep Your Day Job : Leverage Your Side Hustle To Grow Your Corporate Career, Regardless Of What HR Says You Can Do
Dannie Fountain
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Leader Work : Using Insight, Intuition and Imagination to Develop Leadership Practice
Paul Hibbert
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Building Resilience in Global Business During Crisis : Perspectives from Emerging Markets
Suraksha (Newcastle University, UK) Gupta
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Shifting the Marketing Mindset : A Toolkit To Drive Sustainable Transformation
Clara Millard Dereudre
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Deconstructing Corruption in Africa
Ina (Tel Aviv University, Israel) Kubbe
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Well-being and Wellness: Psychosocial Risk Management
Tony Boyle
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Premium by Design : How to Understand, Design and Market High End Products
Marco Bevolo
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Foreign Direct Investment : Smart Approaches to Differentiation and Engagement
Daniel Nicholls
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Integrated Assurance : Risk Governance Beyond Boundaries
Vicky Kubitscheck
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