Corporate Communication : A Marketing Viewpoint
Klement Podnar
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Branding Diversity : New Advertising and Cultural Strategies
Susie Khamis
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Branded Entertainment in Korea
Hyunsun Yoon
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Food Advertising and Childhood Obesity : Examining Food Type, Brand Mascot Physique, Health Message, and Media
Fariba Esmaeilpour
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Introduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth
Sarah (Paris 1 Pantheon Sorbonne University, France) Zaraket
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Strategic Communications in Russia : Public Relations and Advertising
Katerina Tsetsura
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The Promise of Social Marketing : A Powerful Tool for Changing the World for Good
Chahid Fourali
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Advertising in MENA Goes Digital
Ilhem Allagui
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Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Ann-Marie Kennedy
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Public Relations and the History of Ideas
Simon Moore
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Challenging Corporate Social Responsibility : Lessons for public relations from the casino industry
Jessalynn R. Strauss
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Global Advertising Practice in a Borderless World
Robert Crawford
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Motivating SMEs to Cooperate and Internationalize : A Dynamic Perspective
George Tesar
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Communication Strategies for Corporate Leaders : Implications for the Global Market
Pragyan (RIO migration - payment on hold due to no contact with Rath
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Experiential Marketing : Case Studies in Customer Experience
Wided (B&C Consulting Group) Batat
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e-Negotiations : Networking and Cross-Cultural Business Transactions
Nicholas Harkiolakis
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Quantitative Research Methods in Consumer Psychology : Contemporary and Data Driven Approaches
Paul Hackett
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Music, Movies, Meanings, and Markets : Cinemajazzamatazz
Morris (Columbia University, USA) Holbrook
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