Storynomics : Story Driven Marketing in the Post-Advertising World
Robert McKee
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Ogilvy on Advertising
David Ogilvy
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The Attention Merchants : The Epic Struggle to Get Inside Our Heads
Tim (Atlantic Books) Wu
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Words that Sell, Revised and Expanded Edition
Richard Bayan
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100 Posters That Changed The World
Colin T. Salter
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All-American Ads of the 80s
Steven Heller
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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No Logo
Naomi Klein
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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All-American Ads of the 60s
Steven Heller
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All-American Ads of the 90s
Steven Heller
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Creative Demons and How to Slay Them
Richard Holman
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The Advertising Effect: How to Change Behaviour
Adam (, Chief Strategy Officer, CumminsRoss) Ferrier
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Scientific Advertising
Claude Hopkins
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The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
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The Illusion of Choice : 16 1/2 psychological biases that influence what we buy
Richard Shotton
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Creative Blindness (And How To Cure It) : Real-life stories of remarkable creative vision
Dave Trott
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Copywriting Is... : 30-or-so Thoughts on Thinking like a Copywriter
Andrew Boulton
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Brand New Brand
Gestalten
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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