Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Advertising and Popular Culture
Jib Fowles
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (Depaul University, Chicago, IL, USA) Baran
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Advertising Creative : Strategy, Copy, and Design
Tom Altstiel
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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Ethics in Public Relations : Responsible Advocacy
Kathy R. Fitzpatrick
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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How to Plan Advertising
Alan Cooper
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Excellence in Advertising
Leslie Butterfield
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Advertising
Frank Jefkins
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Advertising and Public Relations Research
Donald W. Jugenheimer
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Business to Business Marketing : Relationships, networks and strategies
Nick (Senior Lecturer in Critical Marketing at the University o Ellis
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Visual Persuasion : The Role of Images in Advertising
Paul P. Messaris
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Internal Marketing: Directions for Management
Barbara Lewis
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Kenneth Clow
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