Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Between the Lines : Early Advertising in Singapore: 1830s - 1960s
Various
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (Depaul University, Chicago, IL, USA) Baran
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Digital Analytics for Marketing
A. Karim Feroz
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Integrated Marketing Communications in Football
Argyro Elisavet (Loughborough University, UK) Manoli
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Upgrade Culture and Technological Change : The Business of the Future
Adam Richard (Miami University, United States) Rottinghaus
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Writing Online and Audio Stories : Crafting Nonfiction for Websites, Podcasts, and Social Media
Anna Faherty
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Writing Online and Audio Stories : Crafting Nonfiction for Websites, Podcasts, and Social Media
Anna Faherty
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Jorge Remondes
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Branding Trust : Advertising and Trademarks in Nineteenth-Century America
Jennifer M. Black
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Advertising Management : Concepts, Theories, Research and Trends
Manukonda Rabindranath
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Nation Branding in Europe
Joao Freire
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Communicating in Extreme Crises : Lessons from the Edge
Elina R. (Texas A&M University, USA.) Tachkova
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Strategic Communication and AI : Public Relations with Intelligent User Interfaces
Simon Moore
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