Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design
Robin Landa
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Write Copy Make Money
Andy Maslen
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Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith Wailoo
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Advertising and Popular Culture
Jib Fowles
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Epica Book 28: Creative Communications
Epica Awards
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Selling the Arsenal of Democracy : America's Weapons of World War II as seen in Homefront Magazines
Glenn A. Knoblock
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Sellers of Dreams : Fifty years of the advertising of beauty products 1920-1970
Ruth Artmonsky
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Tangled Goods : The Practical Life of Pro Bono Advertising
Iddo Tavory
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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From Marginal to Mainstream : Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Helen Edwards
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A Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money
Shailin (CEO and Founder) Dhar
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Sustainable Marketing Planning
Neil Richardson
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Profit over Privacy : How Surveillance Advertising Conquered the Internet
Matthew Crain
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Sensory Marketing : An Introduction
Bertil Hulten
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Creating Superfans : How To Turn Your Customers Into Lifelong Advocates
Brittany Hodak
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Understanding Fashion Scandals : Social Media, Identity, and Globalization
Professor Annamari (Aalto University, Finland) Vanska
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Advertising Creative : Strategy, Copy, and Design
Tom Altstiel
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