Hooked : How to Build Habit-Forming Products
Nir Eyal
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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The Essentials of Contemporary Marketing
Mo Willan
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Review of Marketing Research
Naresh K. Malhotra
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