Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships
Manfred Bruhn
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Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Marketing and Finance : Creating Shareholder Value
Malcolm McDonald
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The Complete Marketer : 60 Essential Concepts for Marketing Excellence
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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100 Practical Ways to Improve Customer Experience : Achieve End-to-End Customer Engagement in a Multichannel World
Martin Newman
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketingubungen : Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining fur Studium und Beruf
Manfred Bruhn
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Customer-Dominant Logic : Kundendominantes Management als neue Zielgroe im Relationship Marketing
Manfred Bruhn
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Sportsponsoring : Voraussetzungen und Praxisbeispiele fur erfolgreiche Partnerschaften
Manfred Bruhn
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Quality Management for Services : Handbook for Successful Quality Management. Principles – Concepts – Methods
Manfred Bruhn
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Quality Management for Services : Handbook for Successful Quality Management. Principles - Concepts - Methods
Manfred Bruhn
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