Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Transforming Relationship Marketing : Strategies and Business Models in the Digital Age
Park (University of Southern Queensland, Australia) Thaichon
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Contemporary Issues in Digital Marketing
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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The Routledge Companion to Consumer Behavior
Michael R. Solomon
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Absolute Essentials of Marketing Research
Bonita M. (Lycoming College, USA) Kolb
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Digital Channels and Social Media Management in Luxury Markets
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Intercultural Marketing : Theory and Practice
Ivana Beveridge
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Consumer Research : Postcards From the Edge
Stephen Brown
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Pathways to Polling : Crisis, Cooperation and the Making of Public Opinion Professions
Amy Fried
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Simulated Test Marketing : Technology for Launching Successful New Products
Kevin J. Clancy
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Marketing Research for Non-profit, Community and Creative Organizations
Bonita Kolb
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Statistics in Market Research
Chuck Chakrapani
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The Public Domain Code Book : Your Key to Discovering the Hidden Treasures and Limitless Wealth of the Public Domain
Tony Laidig
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Neuromarketing in India : Understanding the Indian Consumer
Tanusree Dutta
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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Der Einfluss ablenkender Taetigkeiten auf die Werbewirkung : Bestimmungsfaktoren der Art und Hoehe von Ablenkungseffekten bei Rundfunkspots
Tolle Elisabeth Tolle
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Die Gewinnung innovationswirksamer Informationen mittels Anbieter-Nachfrager-Kommunikation
Mullers Andrea Mullers
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Die Anwendbarkeit der Telefonumfrage in der Marktforschung : Eine Analyse unter besonderer Beruecksichtigung des Kommunikations- und des Repraesentanzproblems
Strobel Karl Strobel
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Der Einfluss von GefDer Einfluss von Gefuehlen auf Kaufentscheidungen : Erklaerung und Operationalisierung von Gefuehlen sowie Folgerungen fuer unternehmens- und verbraucherpolitische Handlungskonzept
Friederichs Walter Friederichs
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Vereinfachte Kaufentscheidungen von Konsumenten : Erklaerung psychischer Prozesse kognitiv limitierten Entscheidungsverhaltens von Konsumenten
Schulte Helmut Schulte
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