Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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Consumer Behaviour in Sport and Events
Daniel Funk
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Marketing Research : A Managerial Approach
Al Marshall
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Marketing Research, Global Edition
Alvin Burns
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Essentials of Marketing Research ISE
Joseph Hair
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Knock Knock : Confessions of a Kiwi Interviewer
Trish Palmer
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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Digital Analytics for Marketing
A. Karim Feroz
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Digital Analytics for Marketing
A. Karim Feroz
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