Consumer Behavior, Global Edition
Michael Solomon
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Marketing Management
Philip Kotler
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MKTG
Joe (Louisiana State University) Hair
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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How to Write a Self-Help Book : Successful techniques for creating a guide that transforms your readers' lives
Carter Ginny Carter
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Integrating Embodied Practice and Transformational Wisdom for Sustainable Organization and Leadership : Action, Praxis, and the Art of Sustainable Living
Wendelin M. Kupers
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta Antonelli
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The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy
Ralf T. Kreutzer
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Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships
Manfred Bruhn
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Biometrics and Neuroscience Research in Business and Management : Advances and Applications
Luiz Moutinho
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Biometrics and Neuroscience Research in Business and Management : Advances and Applications
Luiz Moutinho
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