Consumer Behavior, Global Edition
Michael Solomon
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MKTG
Joe (Louisiana State University) Hair
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Marketing Management
Philip Kotler
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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MediaWriting : Print, Broadcast, Online, and Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Strategic Sport Communication
Paul M. Pedersen
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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
Alexandra Vignolles
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Visualizing Marketing : From Abstract to Intuitive
S. Umit Kucuk
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CSR Communication in the Media : Media Management on Sustainability at a Global Level
Franzisca Weder
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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International Marketing Research : A Transformative Approach
V. Kumar
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The Social City : Space as Collaborative Media to Enhance the Value of the City
Yasuhiro Kawahara
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Digital Marketing
Dave Chaffey
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Keller
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Consumer Behaviour : A European Perspective
Michael Solomon
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Marketing 2016
O. C. (Auburn University) Ferrell
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