Revolutionizing the AI-Digital Landscape : A Guide to Sustainable Emerging Technologies for Marketing Professionals
Alex Khang
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Customer Service Delivery in Africa : Consumer Perceptions of Quality in Selected African Countries
Robert Ebo Hinson
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Robert Ebo Hinson
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Storytelling in Marketing and Brand Communications
S M A Moin
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Keep Your Day Job : Leverage Your Side Hustle To Grow Your Corporate Career, Regardless Of What HR Says You Can Do
Dannie Fountain
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Shopping Centre Marketing : Value Creation and Customer Engagement
Piotr Krowicki
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Sustainable Business in the Era of Digital Transformation : Strategic and Entrepreneurial Perspectives
Mariusz Soltysik
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Digitization, Trust and SMEs
Anna (Jagiellonian University, Krakow, Poland) Wziatek-Stasko
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Fashion Marketing : an anthology of viewpoints and perspectives
Gordon Wills
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The Darker Side of Leadership : Pythons Devouring Crocodiles
Manfred F. R. Kets de Vries
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Islamic Finance and Sustainable Development : A Global Framework for Achieving Sustainable Impact Finance
Mohd Ma'Sum Billah
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Social Impact, Organizations and Society : The Contemporary Role of Corporate Social Responsibility
Katarzyna (Hult International Business School) Bachnik
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Philosophy and Leadership : An Evolution of Leadership from Ancient Times to the Digital Age
Lukasz Sulkowski
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Systems Theory and Agile Brand Management : The Educative View of Branding
Jan Lies
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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