Belstaff : Our First 100 Years
Charlie Porter
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Klaus J. Aumayr
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The Agile Sales : Successfully shaping transformation in sales and service
Claudia Thonet
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Consumer Behavior, Global Edition
Michael Solomon
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Business-to-Business Marketing
Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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MKTG
Joe (Louisiana State University) Hair
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Marketing Management
Philip Kotler
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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International Marketing ISE
Philip Cateora
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Business & Marketing Across Cultures
Julie Anne Lee
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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