Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Relationship Marketing : Exploring Relational Strategies in Marketing
John Egan
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Countryside Recreation Site Management : A Marketing Approach
Ian Keirle
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Principles of Marketing
Frances Brassington
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Consumer Behavior, Global Edition
Leon G. Schiffman
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Strategic Planning for Public Relations
Ronald D. Smith
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Introduction to Market Access for Pharmaceuticals
Mondher Toumi
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Health and Safety: Risk Management
Tony Boyle
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Essentials of Services Marketing
Jochen Wirtz
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Global Marketing : Strategy, Practice, and Cases
Ilan Alon
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Fashion Marketing : Theory, Principles & Practice
Marianne Bickle
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Marketing Management, An Asian Perspective
Philip Kotler
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Advertising and Popular Culture
Jib Fowles
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Public Relations : Critical Debates and Contemporary Practice
Jacquie L'Etang
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Global Writing for Public Relations : Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
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Sport Marketing
Windy Dees
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Mastering Services Pricing : Designing pricing that works for you and for your clients
Kevin Doolan
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Ongoing Crisis Communication : Planning, Managing, and Responding
Timothy (University of Central Florida, USA) Coombs
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Reputation Management : The Key to Successful Public Relations and Corporate Communication
John Doorley
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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