MKTG
Carl (University of Texas, Arlington) McDaniel
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Consumer Behavior, Global Edition
Michael Solomon
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Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
Alexandra Vignolles
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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Saeed Samiee
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Visualizing Marketing : From Abstract to Intuitive
S. Umit Kucuk
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CSR Communication in the Media : Media Management on Sustainability at a Global Level
Franzisca Weder
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Bruna Jochims
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Rethinking Business for Sustainable Leadership in a VUCA World : 17th International Conference on Business Excellence, ICBE 2023, Bucharest, Romania, March 23-25, 2023
Mihail Busu
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Fashion for the Common Good : Proceedings Global Fashion Conference November 16th - 18th 2023
Isabel Cantista
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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