Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Angela Y. (Northwestern University, USA) Lee
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine (University of Vienna, Austria) Einwiller
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Strategic Sport Communication
Paul M. Pedersen
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HR 4.0 Practices in the Post-COVID-19 Scenario
Gurinder Singh
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Business-to-Business Marketing
Ross Brennan
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Wine Sales and Distribution : The Secrets to Building a Consultative Selling Approach
Paul Wagner
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Battlefield Tourism
Onur (Mugla Sitki Kocman University, Turkiye) Akbulut
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Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers
Rico Schwarzkopf
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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Saeed Samiee
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas
Teresa Alaniz
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Rethinking Business for Sustainable Leadership in a VUCA World : 17th International Conference on Business Excellence, ICBE 2023, Bucharest, Romania, March 23-25, 2023
Mihail Busu
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Green Marketing and Entrepreneurship
Arne Nygaard
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