Strategic Marketing : Cases, Concepts and Challenges
John Atkinson
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Marketing Across Cultures
Jean-Claude Usunier
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Strategic Brand Management : A European Perspective
Kevin Keller
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Fundraising Management : Analysis, Planning and Practice
Adrian (Institute for Sustainable Philanthropy, USA) Sargeant
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The Practice of Market Research : An Introduction
Yvonne McGivern
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International Marketing Strategy: Analysis, Development and Implementation
Isobel (Sheffield Hallam University) Doole
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Marketing : Theory, Evidence, Practice
Byron (Professor of Marketing Science, Professor of Marketing S Sharp
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Marketing: An Introduction, European Edition
Michael Harker
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Fashion Retailing : A Multi-Channel Approach
Jay Diamond
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Digital Marketing Fundamentals : From Strategy to ROI
Marjolein Visser
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Retail Marketing Management : Principles and Practice
Helen Goworek
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Responsible Management Education : The PRME Global Movement
Principles for Responsible Management Education
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International Marketing and Export Management
Gerald Albaum
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Marketing Communications
Chris Fill
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Marketing
Paul Baines
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Global Marketing, Global Edition
Mark Green
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
J. Craig (Marquette University) Andrews
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Retail Management, Global Edition
Barry Berman
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