Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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The Bare Bones of Advertising Print Design
Robyn Blakeman
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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