Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Marketing Planning for Services
Adrian Payne
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Pocket Guide to Selling Services and Products
Peter Morris
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100 Practical Ways to Improve Customer Experience : Achieve End-to-End Customer Engagement in a Multichannel World
Martin Newman
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Key Account Plans
Lynette Ryals
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Marketing Planning for Services
Adrian Payne
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Pocket Guide to Selling Services and Products
Peter Morris
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Marketing Navigation : How to keep your marketing plan on course to implementation success
Edmund (Director and co-founder of Market2win Ltd) Bradford
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Marketing Navigation : How to keep your marketing plan on course to implementation success
Edmund (Director and co-founder of Market2win Ltd) Bradford
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