Consumer Psychology 2e
Cathrine Jansson-Boyd
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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The Essentials of Contemporary Marketing
Mo Willan
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
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Consumer Behaviour and Analytics
Andrew Smith
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Martin Gunther
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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