Konsumverhalten verstehen, beeinflussen und messen : Die Psychologie hinter effektivem Marketing
Manuel Stegemann
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Erfolgreiches Produktmanagement : Toolbox fur das professionelle Produktmanagement und Produktmarketing
Klaus J. Aumayr
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1.001 wirkungsvolle Fragen fur den Vertrieb : Das groe Workbook fur Vertriebsmitarbeiter und Fuhrungskrafte
Livia Rainsberger
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The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy
Ralf T. Kreutzer
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Digitale Werbung in der Post-Cookie-Ara : Gezielte Kampagnenplanung entlang der Customer Journey
Alexander Schwarz-Musch
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Grundlagen der Werbung : Theorie - Markt - Ethik - Recht
Michael Kleinjohann
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Marketing und Vertrieb fur Startups : Praxiserprobte Strategien zur Kundengewinnung
Martin Wrobel
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HEARTselling statt HARDselling : Kunden lesen und verstehen lernen
Joern Kettler
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Management von Dienstleistungsprozessen : Service Co-Creation - Service Experience - Service Value
Sabine Flie
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Praxisleitfaden Franchising : Strategien und Werkzeuge fur Franchisegeber und -nehmer
Hermann Riedl
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Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships
Manfred Bruhn
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Handlerbewertungen als Conversiontreiber : Umgang mit Bewertungen im E-Commerce - mit Handlungsleitfaden
Connor Moseler
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Growth Marketing : Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen
Jens Weinmann-Eichinger
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Publikumsschwund? : Ein Blick auf die Theaterstatistik seit 1949
Rainer Glaap
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Freedom of Speech : Rights and Responsibilities
Tomas Kacerauskas
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Freedom of Speech : Rights and Responsibilities
Kacerauskas Tomas Kacerauskas
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Freedom of Speech : Rights and Responsibilities
Kacerauskas Tomas Kacerauskas
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Organizational Reputation Management : A Strategic Public Relations Perspective
Alexander V. (Quinnipiac University, CT) Laskin
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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