Master Data Management in Practice : Achieving True Customer MDM
Dalton Cervo
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The Customer Loyalty Pyramid
Michael Lowenstein
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Building a Successful Customer-service Culture : A Guide for Library and Information Managers
Maxine Melling
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Strategic Customer Management : Strategizing the Sales Organization
Nigel F (Professor of Marketing and Strategy, Warwick Business Piercy
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One Customer, Divisible : Linking Customer Insight to Loyalty and Advocacy Behavior
Michael W. Lowenstein
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Customer Friendly : The Organizational Architecture of Service
James T. Ziegenfuss
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Electronic Customer Relationship Management
Jerry Fjermestad
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Building Customer-brand Relationships
Don E. Schultz
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Customer Visits: Building a Better Market Focus : Building a Better Market Focus
Edward F. McQuarrie
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Customer Visits: Building a Better Market Focus : Building a Better Market Focus
Edward F. McQuarrie
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Total Customer Satisfaction : A Comprehensive Approach for Health Care Providers
Stephanie G. Sherman
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The World of Customer Service
Pattie (Northern Arizona University) Gibson
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Call Center Continuity Planning
Jim Rowan
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Beyond Warranty : Building Your Referral Business
Carol Smith
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Becoming a Trusted Business Advisor : How to Add Value, Improve Client Loyalty, and Increase Profits
William Reeb
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Superior Customer Value : Finding and Keeping Customers in the Now Economy
Art (Nova Southeastern University, USA) Weinstein
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
Francis A Kwansa
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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
Francis A Kwansa
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Customer Relationship Management in Electronic Markets
Gopalkrishnan R Iyer
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