Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
Alexandra Vignolles
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The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy
Ralf T. Kreutzer
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33 Phenomena of Purchasing Decisions : Understanding Customer Behavior - Knowledge and Inspiration
Sebastian Oetzel
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Fashion for the Common Good : Proceedings Global Fashion Conference November 16th - 18th 2023
Isabel Cantista
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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Designing Luxury Brands : The Art and Science of Creating Game-Changers
Diana Derval
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International Marketing Research : A Transformative Approach
V. Kumar
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Promoting Sustainable Innovation and the Circular Economy : Legal and Economic Aspects
Ole-Andreas Rognstad
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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The Routledge Companion to Marketing and Society
Krzysztof (Auckland University of Technology, New Zealand) Kubacki
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Public Relations for Public Health and Social Good
Brooke W. (University of South Carolina, USA) McKeever
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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