Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Shopping Centre Marketing : Value Creation and Customer Engagement
Piotr Krowicki
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Sustainable Business in the Era of Digital Transformation : Strategic and Entrepreneurial Perspectives
Mariusz Soltysik
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Digitization, Trust and SMEs
Anna (Jagiellonian University, Krakow, Poland) Wziatek-Stasko
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Fashion Marketing : an anthology of viewpoints and perspectives
Gordon Wills
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The Future Designer : Anthropology Meets Innovation in Search of Sustainable Design
Michael Leube
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Islamic Finance and Sustainable Development : A Global Framework for Achieving Sustainable Impact Finance
Mohd Ma'Sum Billah
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Social Impact, Organizations and Society : The Contemporary Role of Corporate Social Responsibility
Katarzyna (Hult International Business School) Bachnik
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Start-up and Entrepreneurial Communication : Theoretical Foundations and Contemporary Development
Alexander (Leipzig University, Germany) Godulla
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Philosophy and Leadership : An Evolution of Leadership from Ancient Times to the Digital Age
Lukasz Sulkowski
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Systems Theory and Agile Brand Management : The Educative View of Branding
Jan Lies
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Angela Y. (Northwestern University, USA) Lee
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine (University of Vienna, Austria) Einwiller
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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HR 4.0 Practices in the Post-COVID-19 Scenario
Gurinder Singh
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