A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Social Marketing to Protect the Environment : What Works
Doug McKenzie-Mohr
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Management Education in the Chinese Setting
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Principles of Marketing, An Asian Perspective
Philip Kotler
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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The Global Business : Four Key Marketing Strategies
Erdener Kaynak
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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Ethical Issues in International Marketing
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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