Sponsoring : Systematische Planung und integrativer Einsatz
Manfred Bruhn
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Integrierte Unternehmens- und Markenkommunikation : Strategische Planung und operative Umsetzung
Manfred Bruhn
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Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle
Manfred Bruhn
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Marketingubungen : Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining fur Studium und Beruf
Manfred Bruhn
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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Heribert Meffert
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Sponsoring : Systematische Planung und integrativer Einsatz
Manfred Bruhn
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Integrierte Kommunikation in den deutschsprachigen Landern : Bestandsaufnahme in Deutschland, Osterreich und der Schweiz
Manfred Bruhn
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B2B Brand Management
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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Internationales Dienstleistungsmarketing : Strategien - Instrumente - Methoden - Best-Practice-Fallstudien
Manfred Bruhn
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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H2H-Marketing - von Menschen fur Menschen : Marketing mit mehr Verantwortung und Nachhaltigkeit - Konzeption und Umsetzung
Philip Kotler
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High Visibility, Third Edition : Transforming Your Personal and Professional Brand
Irving Rein
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Services Marketing : Managing the Service Value Chain
Manfred Bruhn
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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