Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Social Marketing to Protect the Environment : What Works
Doug McKenzie-Mohr
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Principles of Marketing, An Asian Perspective
Philip Kotler
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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Principles of Marketing, An Asian Perspective, Global Edition, 5th edition
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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H2H-Marketing - von Menschen fur Menschen : Marketing mit mehr Verantwortung und Nachhaltigkeit - Konzeption und Umsetzung
Philip Kotler
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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