The Attention Merchants : The Epic Struggle to Get Inside Our Heads
Tim (Atlantic Books) Wu
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Words that Sell, Revised and Expanded Edition
Richard Bayan
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100 Posters That Changed The World
Colin T. Salter
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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Maslen Andy
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No Logo
Naomi Klein
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Creative Demons and How to Slay Them
Richard Holman
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The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
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The Illusion of Choice : 16 1/2 psychological biases that influence what we buy
Richard Shotton
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Creative Blindness (And How To Cure It) : Real-life stories of remarkable creative vision
Dave Trott
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Copywriting Is... : 30-or-so Thoughts on Thinking like a Copywriter
Andrew Boulton
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Goodvertising : Creative Advertising that Cares
Thomas Kolster
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Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
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Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
Roger Horberry
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How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process
Howard Ibach
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells
Robert Bly
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The Power of Ignorance : How creative solutions emerge when we admit what we don't know
Dave Trott
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The Brand Book : An insider’s guide to brand building for businesses and organizations
Daryl Fielding
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A Dictionary of Marketing
Charles Doyle
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How to Write Copy That Sells : The Step-By-Step System for More Sales, to More Customers, More Often
Ray Edwards
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Ultimate Guide to Google Ads
Perry Marshall
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Ultimate Guide to Facebook Advertising
Perry Marshall
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