Transformative Marketing : Combining New Age Technologies and Human Insights
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Customer Relationship Management : A Global Perspective
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Rainer Glaap
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This Is Service Design Methods : A Companion to This Is Service Design Doing
Marc Stickdorn
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Summary of The Innovator's Dilemma : by Clayton M. Christensen | Includes Analysis
. IRB Media
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What Customers Want (PB) : Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Rajat Paharia
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User Research : Improve Product and Service Design and Enhance Your UX Research
Stephanie Marsh
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