Understanding the Marketing Exceptionality of Prestige Perfumes
Nithda Horoszko
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Reinventing Accounting and Finance Education : For a Caring, Inclusive and Sustainable Planet
Atul Shah
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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks
Pietro Lanzini
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Truth in Marketing : A theory of claim-evidence relations
Thomas (University of Glasgow, UK) Anker
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The Mindful Tourist : The Power of Presence in Tourism
Ugljesa (University of Novi Sad, Serbia) Stankov
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Managing Sales Leads : Turning Cold Prospects into Hot Customers
James Obermayer
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One Customer, Divisible : Linking Customer Insight to Loyalty and Advocacy Behavior
Michael W. Lowenstein
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Global Exporting from the U.S.A.
Sam Yamaoto
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Good News! : How to Get the Best Possible Media Coverage for Your School
Gail A. Conners
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The Market Value Process : Bridging Customer & Shareholder Value
Alan S. Cleland
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The Mind of the Market : A Study of Stock Market Philosophies, Their Uses, and Their Implications
Charles W. Smith
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Drop Shipping as a Marketing Function : A Handbook of Methods and Policies
Nicholas T. Scheel
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Rising Consumer Materialism : A Threat to Sustainable Happiness
Afia (National College of Business Administration & Economics, Khalid
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Educational Marketing : A Business Approach to School-Community Relations
John H. Holcomb
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Customer Relationship Management in Electronic Markets
Gopalkrishnan R Iyer
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Marketing Information : A Strategic Guide for Business and Finance Libraries
Michael R. Oppenheim
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Marketing Michelin : Advertising and Cultural Identity in Twentieth-Century France
Stephen L. (Department of History) Harp
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Horse Trading in the Age of Cars : Men in the Marketplace
Steven M. (Department Chair, Santa Clara University) Gelber
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Creating Images and the Psychology of Marketing Communication
Lynn R. Kahle
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Marketing the Blue and Gray : Newspaper Advertising and the American Civil War
Lawrence A. Kreiser Jr
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Act Like It's Your Business : Branding and Marketing Strategies for Actors
Jonathan Flom
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