Badvertising : Polluting Our Minds and Fuelling Climate Chaos
Andrew Simms
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Lean Marketing : More Leads. More Profit. Less Marketing.
Allan Dib
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
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20th Century Classic Cars
Phil Patton
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Storynomics : Story Driven Marketing in the Post-Advertising World
Robert McKee
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100 Posters That Changed The World
Colin T. Salter
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Creative Demons and How to Slay Them
Richard Holman
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Goodvertising : Creative Advertising that Cares
Thomas Kolster
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101 Things I Learned in Advertising School
Matthew Frederick
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Fading London : The City's Vanishing Ghost Signs
Helen Cox
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John McConnell : Design
Robert McCrum
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Creating Superfans : How To Turn Your Customers Into Lifelong Advocates
Brittany Hodak
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Between the Lines : Early Advertising in Singapore: 1830s - 1960s
Various
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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The Art of the Pitch : Persuasion and Presentation Skills that Win Business
Peter Coughter
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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The Metainterface : The Art of Platforms, Cities, and Clouds
Christian Ulrik (Aarhus University) Andersen
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Joe Plummer
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Getting Better with Age : Improving Marketing in the Age of Aging
Peter Hubbell
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